Cold Hearted Weather forecast – Winter
It’s ice
It’s snow
It’s winter
It’s what happens
GET ON WITH IT!
Autumn was before
Spring will be next
Summer happens when it wants to
Temperatures vary
There’s nothing new under the sun if we were to have it
GET OVER IT!
Rain is guaranteed
Review: Cold Hearted Weather forecast – Winter
Oh my word!
It’s blunt, blunt, blunt
Nothing at all cosy about this forecast!
Should there be?
First and foremost, should the words of the presenter offer reassurance even when a gale force wind or a snowstorm is scientifically predicted to be on its way? Ooh scary times ahead! The ‘end of the world’ could sound ‘not that bad’ if presented in a friendly manner, eh?
Is it best not to know of these things and just let the weather ‘get on with it’, (as it says in the poem) The weather, by the very nature of it will do just that. It always has done.
I personally do like this forecast because it’s honest and to the point. I know where I am with it. There doesn’t need to be an intense, overly swirly graphic visual attached with this just because ‘the technology’ is there to do it. It’s unnecessary and boring.
Design should be more sophisticated than that. It should be about who it is for and not the competing ego’s that have been given the ‘go ahead’ by the clueless in charge, who are clutching at the frayed purse strings and handing out paychecks without any design credentials of their own. It shows in the quality of the Art direction of the work. ‘Shouting the loudest’ does not make, whatever it is, the best idea. The not listening, the not understanding, its inappropriateness and what is lacking is what is on show. It’s short lived and a vacant ‘vanity’ project. Vulgar. The Bendy bus on London roads. Remember that? It’s just one example of some bright spark’s way of thinking. This idea did not serve and it failed.
Back to the poem. Once the simple facts are known in the first four lines, I’m getting a clear message of what to do! Knowledge is power and all that. I’m being told to Get on with it! I’m telling myself I need to pull up my thermal socks!
A quick nod to the previous season and the following one is all that’s needed. Remain present, but be aware of what’s happened before and the anticipation of what’s due to happen next.
Summer is hilarious and known to the presenter to be temperamental
‘The sun’ can indeed be unreasonable with its peekaboo behaviour behind the clouds.
According to the forecaster nothing new can happen when under it so the ‘advice’ is to Get over it! Love it! and I’m accepting of it.
The finishing touch of the rain, does it for me. It’s nice to have the reassurance that many things in life are not guaranteed. Is it cold hearted of me to say this? No, just a truth. Therefore ‘Be prepared’ is the overall message I’m getting here. No excuse not to be, right? With this style of report I will always be sure to have my brolly with me!
I will get over it but my aim is to enjoy it while I’m here. Living is about the endurance and enjoyment of it.
A charming and economic poem offering lots to think about.
A weather report does not need to be long winded, (pardon the pun) now does it?